QatarQick
Revolutionizing fan engagement in a vibrant football landscape.
Services Used
Product & Service Design, Application Development, Quality Assurance & Testing, Infrastructure Advisory, Maintenance & Support
Industry
Sports and Lifestyle
[ ABOUT THE CLIENT ]
Customer
The customer for this project is a prominent national organization in Qatar responsible for managing various local football clubs and associations. As part of their preparations for the 2022 FIFA World Cup, they aimed to create a dedicated mobile application to enhance fan engagement and experience. To achieve this, they turned to QatSol for their expertise in developing a solution that would meet their needs.
[ max fan engagement ]
Challenge
The Football Association aimed to build a robust digital platform to engage a rapidly growing fan community, particularly in light of hosting the 2022 FIFA World Cup. The goal was to create an interactive and comprehensive app that could serve as a central hub for football fans, allowing them to connect with their favorite teams, stay informed, and participate in Qatar’s vibrant football culture.
[ Team ]
A dedicated squad of 14 QatSol experts drove QatarQick from concept to reality
1
Project Manager
Orchestrated timelines, budgets, and client communications
1
Business Analyst
Defined requirements and ensured alignment with fan expectations
2
Frontend Developers
Implemented responsive designs using React Native and Angular
4
Backend Developers
Built scalable APIs with Node.js, Express.js, and GraphQL
2
QA Engineers
Conducted rigorous testing to guarantee app functionality and security
2
DevOps Engineers
Managed robust infrastructure on AWS with Docker, Kubernetes, and Jenkins
2
UX/UI Designers
Crafted intuitive interfaces for seamless fan interaction
[WE HIRE THE BEST TALENT]
Industry-leading tech stack
With over 500 developers, expert engineers, and cutting-edge tools, QatSol is fully equipped to help you design scalable architectures, implement robust development pipelines, create custom automation solutions, and achieve your technology goals.
[ QatarQick ]
Solution
QatSol developed a state-of-the-art mobile and web application dedicated to football fans in Qatar. Leveraging advanced technologies and a user-centric design approach, the app was designed to foster deeper connections between fans and teams, enhance community building, and provide seamless access to football-related content and services.
[ HOW WE DEVELOP ]
Process
01
Discovery and Planning
QatarQick began with thorough consultations with football clubs and associations to create a cutting-edge digital platform for football fans ahead of the 2022 FIFA World Cup. Our aim was to unite fans with their favorite teams and immerse them in lively football culture.
02
Technology Selection
We carefully chose React Native and Angular for versatile mobile and web development. Node.js and Express.js provided a robust backend, ensuring real-time updates. MongoDB and Redis managed data efficiently, even during peak usage. AWS and Jenkins supported scalable infrastructure and streamlined development.
03
Design and Development
Our focus on user experience led to intuitive interfaces that simplified navigation. Agile methods enabled seamless integration of QatarQick’s features, ensuring high standards across personalized messages, live broadcasts, and more.
04
QA
Quality assurance was pivotal throughout QatarQick’s development. Rigorous testing guaranteed stability, security, and performance. Automated tools and manual checks maintained a reliable user experience and safeguarded data.
05
Advanced Functionality Integration
QatarQick seamlessly integrated advanced features to boost fan engagement. Automated ticket and merchandise sales streamlined transactions, while robust security measures protected user data. AR technology enhanced stadium experiences with immersive navigation and real-time updates.
06
Deployment and Support
After extensive testing, QatarQick launched on AWS for scalability and reliability. Continuous support and updates ensure optimal perf
[a comprehensive sports app]
Features
Closer Communication between Football Teams and Fans
- Newsletters and Broadcasts: Teams can share behind-the-scenes content, training updates, newsletters, and broadcast messages about merchandise sales and special events.
- Player Messages: Personalized messages from players to the fans.
Community Building among Fans
- Topic-Specific Chats: Fans can discuss current trends, game strategies, and player performances.
- Reactions and Emojis: Team-specific stickers in chats for a personalized fan experience.
- Polls: Gather fan feedback through interactive polls.
User Engagement through Gaming
- Contests and Challenges: Fans can challenge each other and enjoy soccer-themed gaming contests.
- Mini-Games: Increase user engagement with fun, soccer-related games.
Ticket and Merchandise Sales
- In-App Purchases: Fans can buy tickets, merchandise, and other goods directly within the app.
- QR Codes: Tickets stored as QR codes for easy stadium entry.
Ticket Exchange
- Community Marketplace: Allows fans to exchange, sell, or buy tickets within the community.
Loyalty Program
- Reward Points: Fans accumulate points for their engagement and support, redeemable for rewards like team shirts, VIP tickets, and more.
Team Statistics and Information
- Comprehensive Stats: Detailed statistics on teams, match histories, player performances, and league standings.
TV and Live Streams
- Interactive Broadcasts: Real-time engagement through interactive chats, mini-games, and polls during live broadcasts of training sessions and interviews.
Stadium Overview with AR
- AR Navigation: Augmented reality for effortless stadium navigation, seat location, and amenity discovery.
Game Preparation To-Do Lists
- Planning Tools: Fans can create detailed game day preparation lists for a hassle-free experience.
Global Football Community
- Explore Leagues: Fans can explore other leagues worldwide and connect with international football communities.
[ value-driven ]
Results
Since its launch, QatarQick has transformed football fan engagement
100,000+ active users
Connecting with their favorite teams and players daily
38% increase in fan interaction
Through personalized player messages and community chats
A considerable rise in ticket sales
Streamlined through in-app purchases (IAPs) and QR code integrations.
Enhanced fan loyalty
With a robust loyalty program rewarding engagement with exclusive perks
Real-time stadium experiences
Utilizing AR for seamless navigation and immersive stadium views
[ TECH STACK ]